Tatiana Sanchez is the Commercial Horticulture Extension Agent, at the UF/IFAS Extension Office in Alachua County.

The FSHS recently appointed a new newsletter editor! Her name is Tatiana Sanchez, who’s currently the Commercial Horticulture Extension Agent at the UF/IFAS Extension Office in Alachua County. Tatiana earned her Bachelor’s degree in Biology in Bogota, Colombia, where she is from originally. Upon graduation, she worked on the evaluation of biological and synthetic products in the control of fungal diseases affecting cut flower production of main export products like marigolds, rose and carnation.

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Three main goals of the FSHS digital marketing program are: 1) to increase visibility; 2) improve relevance; and, 3) increase engagement. How do we know we’re accomplishing our goals? Data from several months into the program help us understand how you (our users) are using the site. First, some technical background. We maintain the site on a great hosting platform at wpengine.com. Performance testing results in several “A” grades (webpagetest.org), even without a Content Delivery Network. We maintain at least five rotating backups so we can recover from most normal downtime issues. Currently, we don’t have any known security issues on the site. (In fact, our security service intercepted more than 40,000 malicious attacks on fshs.org!)

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April 2016 Newsletter Vol. 25:2

“FSHS is one of the oldest horticultural society in the United States – it has been in existence since 1888. Please visit our website and take some time to browse our 100 + years of Proceedings and read our quarterly newsletter.

The Florida State Horticultural Society releases a quarterly newsletter. In the newsletter you may find questions from readers, articles reflecting events of interest to memebers, a reminder calendar and much more. Whether you work in the Citrus, Handling and Processing, Garden and Landscape, Krome, or Vegetable industry, you’ll be sure to find something of interest in our newsletter.

To view the latest FSHS. newsletter, refer to the section below. To view past FSHS, newsletters click on the archives link. Subscribe to begin receiving the FSHS Newsletter.

The FSHS recently launched an updated digital marketing program. The first stage of the program is to improve FSHS visibility to members and others. There’s more to do, but attention on FSHS news and activities has increased through its revamped website, keyword targeting, Internet penetration, improved Search Engine Optimization and social media integration. One goal of this new campaign is to make it easier to keep research, industry and government stakeholders easily updated on events, deadlines and conference activities.

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